The Goal: Create a logo that reflected the objectives of the FDA-CTP campaign, aimed at reducing the presence of unused opioids in homes and preventing access by children and teens.
The Process: Collaborated within a small team to develop the campaign slogan and transform it into a distinctive wordmark, which served as the foundation for the campaign’s visual identity and supporting materials.
Date: 2018
Client: FDA-CTP
Role: Designer
Collaborated with the team to develop a range of potential slogans to address the campaign’s objectives. After multiple review rounds, the team selected “Remove the Risk.” I then created several design concepts to visually represent and reinforce the chosen slogan.
The selected logo design incorporates an opioid pill within the “O” of Remove, while the leg of the “R” extends toward Risk; a visual device that reinforces the campaign’s core objective of preventing misuse.
The logo has been prominently featured across multiple channels, including social media graphics, the FDA’s Remove the Risk campaign website, YouTube videos, fact sheets, print PSAs, postcards, and posters.
