The Goal: To develop a suite of Salesforce newsletter templates to enhance ASTP/ONC’s communications strategy.
The Process: Each template was customized to meet the needs of distinct audience segments, including: the general public, developers, students, and internal employees. The templates were tested with a wide range of content types and refined as necessary to ensure effectiveness. Several of these adjustments required the application of HTML/CSS coding.
Collectively, these newsletters reached approximately 65,000 subscribers on a weekly basis.
Date: January 2017
Client: ASTP/ONC
Role: Designer, Developer
ASTP Weekly Updates Eblast
Designed and developed this flexible e-blast template to serve as the weekly update for ASTP/ONC activities. The layout was structured to accommodate evolving content types while maintaining a consistent brand identity. Distributed externally to an audience of approximately 52,000 subscribers.
Certification Program Eblast
Developed this e-blast to share program updates from the Certification team. Distributed weekly to an developer audience of approximately 9,000 subscribers.
Pathways to Public Service Eblast
Developed a weekly e-blast to keep students informed about networking events, career fairs, internship and job opportunities, recent student hires, and additional ways to engage with ASTP/ONC. Distributed to an audience of approximately 4000 students.
ASTP Insider Newsletter
Developed monthly internal newsletters to keep ASTP/ONC employees informed on key events, major announcements, and organizational news. Distributed internally to approximately 200 employees.
