The Goal: Refresh ConnexPay’s brand identity and develop promotional materials to showcase their innovative payment solutions through updated digital and print collateral, as well as an exhibit booth.
The Process: Collaborated with the client to design a PowerPoint presentation that served as the foundation for their website redesign. Collaborated with their developer to update site elements and ensure brand consistency. Extended the refreshed identity across multiple touchpoints, including letterheads, fact sheets, packaging, and additional marketing materials.
Date: 2018
Client: ConnexPay
Role: Designer, Illustrator
Designed a PowerPoint presentation to demonstrate how ConnexPay is transforming payment acceptance and issuance for travel and e-commerce providers. Developed custom illustrations and icons to enhance and energize the messaging. The presentation later served as a blueprint for the company’s website redesign.
Created branded letterhead templates to maintain consistency across printed communications, designed a one-page handout showcasing the key benefits of the ConnexPay payment process, and developed packaging design for exhibit materials.
Worked with their developer to update website elements. Provided consultation, assets from the presentation I designed, and custom graphic to add in the development of their website.
Designed an exhibit banner for ConnexPay’s presentation at the 2018 Phocuswright Innovation Summit, where the company received the Travel Innovation Startup Award.
