The Goal: To design an exhibit booth for the 2016 American Public Health Association Expo.
The Process: Developed a visually engaging booth that leveraged FDA branding and impactful photography to highlight the four pillars of its mission statement. Adapted the layout to accommodate the exhibit hard points while ensuring the design effectively communicated the agency’s mission.
Date: 2016
Client: FDA Center for Tobacco Products (CTP)
Role: Designer
The exhibit booth design expanded on each of the FDA’s four messaging pillars through the strategic use of imagery, creating a clear and engaging visual narrative. The layout was carefully planned to integrate functional elements, including a 32-inch TV and a floating keyboard stand, without disrupting the overall flow. All design decisions adhered to FDA branding guidelines while maintaining a visually compelling and professional presence.
The exhibit was highly praised, with FDA CTP receiving compliments on the impactful imagery and striking use of blue. The booth exceeded expectations by capturing significant attention, allowing FDA CTP to effectively share its message of a healthier future. The design also earned third place in the booth contest at the American Public Health Association Expo.
