The Goal: Redesign branding for a herbal products shop, providing: logo, business cards, product labels, and apparel.
The Process: I analyzed the client’s existing marketing materials to identify key brand elements. From there, I developed a cohesive logo, business card design, and a versatile label template for their product line. Then, I extended the visual identity across additional touchpoints to create a unified brand presence.
Date: 2024
Client: Ginger’s Roots
Role: Designer
I began by reviewing the client’s fact sheet, which served as their primary marketing material. The goal was to identify brand elements worth carrying forward, while also uncovering areas that needed improvement. Key observations included:
- The overuse of textures in the logo and color overlays created a rustic aesthetic, which conflicted with the brand’s focus on health and nutrition.
- The logo lacked vibrancy and could benefit from more engaging elements and interactions.
- While graphical elements were a strong addition, they were underutilized and could be applied more effectively.
- The product labels did not successfully extend or reinforce the overall branding.
Based on the insights gathered, the logo was designed to highlight the company’s core values and identity. The emphasis was placed on:
- Crafting all products in-house
- Using only natural, earth-derived ingredients
- Featuring the leaf as a central brand element
The color palette draws from natural earth tones, with a distinctive ginger yellow inspired by the color of the ginger spice, reinforcing the brand’s connection to nature and authenticity.
After establishing the finalized logo and color palette, I extended the branding into a business card design to help promote the company’s core services and create a cohesive visual identity.
The next task involved designing a cohesive labeling system for the client’s products. With multiple bottle sizes to accommodate, I focused on creating a flexible design framework that could be easily adapted while ensuring visual consistency, readability, and brand alignment across all product variations.
